About Us

Ice Strong Outdoors, originally Ice Strong Titanium Spring Bobbers, initially started out as a husband and wife, Captain Matt and Laura Strong, both avid ice-fisherman, including fishing the NAIFC tournament series and the MI Midwest Open, selling their own spring bobbers on the ice wherever they fished.  

Ice Strong Titanium Spring Bobbers was then born.  These bobbers continue to be  made in Michigan, and sold on the ice, in retail stores, and on our website.

In 2017, Captain Matt, also a charter boat captain on Lake Michigan, came out with his new line - Laker Taker Lures.

Then came Ice Strong Outdoors - as we continue to expand, this name more represents our business model! 

We look forward to growing with you!

#FishStrong    #IceStrong    #TrollStrong