About Us

Ice Strong Outdoors began as a simple passion project between husband and wife team, Captain Matt and Laura Strong - both dedicated ice and open water anglers.  

Early on, they sold their handmade spring bobbers right on the ice, wherever they fished. From that grassroots beginning, Ice Strong Titanium Spring Bobbers was born.  Today, those same high-quality bobbers are still proudly made in Michigan and are available on the ice, in retail stores, and online.

As the business grew, so did the product line. In 2017, Captain Matt (also a seasoned charter captain on Lake Michigan) introduced Laker Taker Lures, expanding into open-water fishing gear; though he had been producing Strong Flies since the late 1990s!

Since then, the company has continued to evolve, adding Manasseh Trolling Rods, Killer Fish Deep Divers, Killer Fish Shallow Divers, Killer Fish Trolling Plugs, Krunch Meat Rigs, Too Strong Regular and Mini Flies, Coho Crushers, Flashers, Fishblades, and more. With that growth came a new name—Ice Strong Outdoors—a brand that better reflects the full range of products and the future of the business.

With over 30 years of experience as a charter captain on Lake Michigan, Matt brings a lifetime of on-the-water knowledge into every product we create.

We’re proud of where we started, excited about where we’re going, and we look forward to growing with you.